Singles' Day (11.11) | We're a group of multilingual reporters and filmmakers bringing you stories on Asian culture. Follow us now on @GOLDTHREAD2.

Latest news and updates on China’s Singles’ Day, which is the world’s largest online shopping festival. Held on November 11 every year, the annual event is seen by many as an important barometer for economic health. In 2019, online shoppers in China spent a whopping 410 billion yuan (US$60.4 billion) in 24 hours – double what Amazon generates in an entire month.